Die Cutting and Embossing Changes

There are some big changes headed our way to Stampin’ Up!’s die-cutting and embossing product line. Stampin’ Up! has reassessed their relationship with the current supplier that they’ve used for many years and after extensive research, demonstrator feedback, and evaluation, SU! has decided to move in a new direction with a new supplier. The company’s focus is to strive to provide us with the best papercrafting products and experiences, without sacrificing the quality Stampin’ Up! is known for, all while being mindful of cost and other important considerations.

We embrace the spirit of discovery by setting challenging goals, considering opportunities, emphasizing creativity, and having the courage to change as we strive to better our best.

– Stampin’ Up! value of Innovation: 

What does all this mean??…

SU! will not offer a die-cutting & embossing machine in the 2019–2020 annual catalog.

Although this is sad news, bigger and better things are coming down the pipeline!!!

On a positive note…

  • Moving to a direct-to-manufacturer relationship.
  • New dies and embossing folders will be in the 2019–2020 annual catalog.
  • Our new-style open dies use a high quality metal that’s thinner, strong and durable. 
  • The new-style dies have an added lip to the inside of the blades. 
  • The die hugs the edge of the stamped image. Instead of aligning the die to the space around the stamped image, you will align it to the edges of the stamped image.
  • Improved adhesive that secures the dies to the insert sheet in the package makes them easier to remove.
  • Have standardized size of die inserts for easier storage. There are now only two insert sizes: 5″ x 7″ (12.7 x 17.8 cm), which coordinate in size with our stamp cases, and 6″ x 6″ (15.2 x 15.2 cm). The standard sizes will allow uniform storage in whatever system you use. The envelopes that the dies come in will be slightly larger. 
  • New-style folders will create a crisp impression without spritzing with water. The way the new folders are manufactured also gives us options for more detailed and intricate designs in the future. 
  • 3D folders are thinner than our old-style Dynamic folders. Because they are thinner, you will need to use a shim, depending on the die-cutting & embossing machine you use.
Old Style Alignment
New Style Alignment